A wall in Sijie and Xinanying historical and cultural blocks is filled with the posters of 13 soccer teams in Jiangsu. [Photo/Nantong Daily]

As the Suchao fever spreads through Nantong, Jiangsu province, Sijie and Xinanying historical and cultural blocks in the city have also sparked a unique carnival craze.

Venturing into the blocks, cultural walls celebrating the "Suchao Fever Glory" from 13 cities in Jiangsu, along with various event catchphrases, are overwhelming. In addition to immersive "Suchao Fever" photo walls, businesses in the blocks have also introduced a variety of supporting cultural and creative products.

Shanmailan is a local blue dye brand in Sijie block, known for creating plant-based blue-dyed clothing, bags, jewelry, and more. During the Suchao period, the store designed soccer-themed bags featuring patterns that evoke ancient charm, infusing a special spirit and intangible heritage into sports. The store has also offered exclusive Suchao benefits, including activities where customers could receive free tie-dye scarves, fridge magnets, and lucky bags when making purchases with a Suchao ticket stub.

Qiqi Cultural and Creative Store, a small shop focused on original cultural and creative products featuring Nantong elements, has introduced three Suchao-themed items: canvas bags, fans, and badges.

As the millennium-old streets embrace soccer fervor, Sijie and Xinanying historical and cultural blocks are truly becoming a popular hotspot for Suchao fans with their unique charm.