Haimen district, Nantong, launched its urban consumption brand event on June 20 with an immersive showcase of 11 thematic categories, spotlighting the region's advanced manufacturing capabilities and innovative brand vitality.

Haimen district, Nantong, launches its urban consumption brand event on the evening of June 20. [Photo provided to nantong.gov.cn]

The centerpiece featured three curated product series from over 20 local enterprises, spanning trendy lifestyle goods, intangible cultural heritage (ICH) crafts, and sports accessories. From centuries-old crafts to tech-infused athletic gear, each creation blends cultural legacy with modern ingenuity, redefining cultural tourism through tangible artistry.

Xiaohongshu and Tongcheng Travel, China's leading lifestyle platforms, have launched their curated "Haimen Essentials" series, featuring "Eats", "Strolls", "Adventures", and "Stays", providing comprehensive travel intelligence for both domestic and international explorers.

Haimen's global textiles hub, Dieshiqiao — supplying bedding to over 130 countries — showcased factory-direct promotions at the event, reinforcing its position as a home furnishing powerhouse.

The newly launched sportswear collection, "Wolfie Cap" and "Wolfie Bag", emerged as standout highlights during the release of cultural creative products. The bag merges modern athletic aesthetics with Nantong's ICH blue calico, showcasing Haimen's fusion of cultural legacy and urban innovation.

The "Wolfie Cap" and "Wolfie Bag" are launched at the event. [Photo provided to nantong.gov.cn]

Seamless digital integration was achieved via the "Jianghai Agri-Culture-Tourism" mini-program, enabling instant purchases of 20 featured products alongside an interactive cultural map and dining recommendations.

The event also introduced several cultural activities, including Topu Animation Week, art festivals, and e-sports tournaments, highlighting Haimen's emergence in the digital culture sector.