A sunflower with a football bud. [Photo/WeChat account: ntwgx6]

As the Jiangsu Football City League, or Suchao, continues to grow in popularity, a range of daily necessities and creative household products themed around the competition have been introduced in Nantong, East China's Jiangsu province.

At a cultural and creative textile exhibition hall in Sanxing town, Haimen, the first collection of the league's creative products has been displayed on the shelves. A staff member from the brand Huayuxiu explained that to seize this opportunity, the team blended homespun cloth — a national intangible cultural heritage from Nantong — with features of the league. They designed over 10 creative items, such as ICH surprise boxes and creative household textiles.

"This sunflower is also made from the homespun cloth, all handcrafted, with an auspicious meaning of 'winning in one fell swoop'," said Zheng Wen, head of Huayuxiu. "Before Suchao, it was just a bud. Later, inspired by the league, we changed the bud into a football. We wanted the fans in the stands to cheer and support our players, to play with passion and win the 'ball'".

In recent days, a silk sports summer quilt customized for Suchao has also been launched, with various sizes and prices ranging from 99 yuan ($13.77) to 199 yuan. Through the nail flower technique, the quilt surface presents a three-dimensional football texture and the Nantong team logo, making it both practical and commemorative.

A quilt printed with the Nantong team logo. [Photo/WeChat account: ntwgx6]

"The softness of silk is combined with the perseverance of our Nantong team athletes. We hope to help our Nantong team achieve good results!" said Lin Yanfei, chairman of Darphine, manufacturer of the quilt.