2025 Nantong Jianghai International Culture and Tourism Festival commences on April 29 in Nantong. [Photo/Nantong Daily]

The 2025 Nantong Jianghai International Culture and Tourism Festival was unveiled on April 29 at Nantong Forest Safari Park in Nantong, Jiangsu province.

This festival is expected to connect the cultural, commercial, and technological scenarios through one opening ceremony, five major themed activities, and 10 municipal-level key events, showcasing the unique charm of Jianghai culture to the world.

During the signing ceremony, seven representative culture and tourism projects were signed. Agreements were also reached with multiple domestic and foreign travel agencies such as the travel association in Hong Kong and Japanese travel agency HIS, marking a new milestone in Nantong's international tourism cooperation.

At the opening ceremony, a series of lists were released, detailing popular scenic areas and hotels in Nantong, along with the city's famous cuisine and key attractions. The "Nantong Tourist Card" was introduced, designed to facilitate an enriching experience for visitors. Furthermore, acclaimed online travel influencers shared their insights and experiences regarding their visits to the city, while representatives from Japan promoted tourism in Osaka.

Nearly 200 activities, cultural performances, exhibitions, and sports events, including the China-South Korea traditional music exchange performance, the first Nantong International Dance Season, and the Jiangsu Urban Football League, will be carried out in May.

Nantong is a national historical and cultural city with the charm of both the Jiangnan and northern regions. The Nantong Jianghai International Culture and Tourism Festival is a vibrant window to showcase the city's cultural and tourism resources and promote its image worldwide.