During the concluded National Day holiday, the tourism market in Haimen district, Nantong, Jiangsu province, witnessed a significant surge.

Throughout the National Day period, the region welcomed approximately 903,000 visitors and generated a total tourism revenue of 876 million yuan ($123.96 million), marking respective increases of 16.25 percent and 12.13 percent.

Key attractions, cultural venues, rural tourism hubs, and on-site cultural and tourism events collectively hosted over 460,000 visitors. They resulted in a tourism expenditure of 382 million yuan, with a year-on-year growth rate of 11.02 percent.

During the holiday, various vibrant-themed activities were organized across the district. Notably, Yudong Ancient Town, a popular tourist destination in Haimen, hosted 42 events of different types and themes. The 2024 Yudong Ancient Town Folk Culture and Arts Week and other major cultural and tourism events during the National Day holiday attracted 155,000 visitors, generating revenues exceeding 1.66 million yuan.

Furthermore, the regional cinema market welcomed around 55,000 moviegoers during the National Day holiday, with box office earnings reaching approximately 2.36 million yuan. Three star-rated hotels in the area accommodated nearly 20,000 guests for dining and accommodation, achieving revenues close to 5 million yuan.

Visitors experience traditional cultural activities at Yudong Ancient Town during the National Day holiday. [Photo/WeChat account: haimenfabu]