A livestream promoting local agricultural products is held in Rudong, Nantong. [Photo/Nantong Daily]

In Shazhuang village, Matang town, Rudong, an e-commerce livestreaming training session has been launched to help local farmers market their products and increase their income. The training, attended by over 40 participants from family farms and agricultural processing enterprises, has equipped them with practical sales skills, including live streaming techniques and outdoor recording methods via WeChat video accounts.

Participants noted that the training offered hands-on experience in sales. According to the director of the Yanjing Grain Processing Factory in Rudong, "During the livestreaming, hosts are able to introduce cultivation techniques and green pest control measures. This has alleviated consumers' concerns and enhanced the credibility of agricultural products."