Livestream hosts introduce Nantong's cultural and tourism resources. [Photo/Nantong Daily]

The A-level scenic spots, provincial tourism villages, and various cultural facilities in Nantong, Jiangsu province, received nearly 1.13 million tourists during the three-day Qingming Festival, which ended on April 6.

During the festival, the city generated 705 million yuan ($97.5 million) in tourism revenue. The figures represent respective 117.56 percent and 108.96 percent increases from the previous year.

Tourists fly kites among stretches of rapeseed flowers in Nantong. [Photo/Nantong Daily]

Nantong arranged different cultural and tourism events to warm up for the holiday. On the first day of the festival, the city kicked off the first leg of the 2024 Nantong Culture and Tourism Consumption Promotion Season by unveiling 20 flower-viewing spots, 12 spring delicacies, 10 spring travel routes, and more.

Other events included the pear flower festival in Dagong town of Hai'an as well as Haimen's Sannan village, and the first Rapeseed Flower Festival in Rugao's Pingyuanchi village.

Children color cartoon figures. [Photo/Nantong Daily]

Both local residents and tourists from other cities showed great interest in flower viewing. Both the 500,000 tulips in Yuantuojiao Resort and the 300,000 peonies at Langshan Mountain scenic area have burst into bloom, while the Junshan Mountain scenic area has been dyed purple by Chinese violet cress.

Rural tourism was another popular option among local residents for a spring outing. The vast stretches of flowers, rustic scenery, country-style kitchens, and parent-child activities at Nantong Agricultural Park attracted children to go outside and reap the gifts from nature.