The latest promotion video of Nantong is played at the Nantong Pavilion of the 14th Cross-Strait (Xiamen) Cultural Industries Fair. [Photo/Nantong Daily]

The 14th Cross-Strait (Xiamen) Cultural Industries Fair was held in Xiamen, East China's Fujian province, from Aug 4 to 7. Sixteen cultural businesses from Nantong showcased more than 100 products at the fair.

Nantong Pavilion at the 14th Cross-Strait (Xiamen) Cultural Industries Fair. [Photo/Nantong Daily]

Themed on cultural inheritance and innovative development, the Nantong Pavilion showcased the city's fine cultural resources and high-end cultural products via interactive experience, art performances, and video.

A Nantong exhibitor chats with a fair-goer at the 14th Cross-Strait (Xiamen) Cultural Industries Fair. [Photo/Nantong Daily]

Meanwhile, the Nantong delegation also arranged a series of activities to attract investment for the city's cultural industry. Cultural and tourism facilities including Fumei Headwear Culture and Creative Industry Park, Jiangong Lake scenic area, and Lyusi Fishing Port were introduced.

The fair has been held 13 times since 2008, becoming an important platform for cultural exchanges and industrial cooperation between people on both sides of the Strait.