Taizhou in East China's Jiangsu province will host a series of promotional activities from December to February to unleash consumption potential during the upcoming holiday season, according to the city's commerce bureau.
The city's first e-commerce livestreaming contest is underway and will run through Dec 30. The event organizers are also promoting local specialty products, agricultural products, and handicrafts, as well as cultural and tourism products, with a number of digital coupons issued.
Another consumption promotion campaign is taking place at the city's old street until Feb 5, 2023, with seven themed activities to stimulate consumption for Christmas, New Year, Spring Festival and Lantern Festival.
From Dec 31 to Jan 2, the Taizhou commerce bureau also plans to host a New Year product shopping gala where major commercial, catering and local special companies, as well as time-honored brands, will display and sell their products with discounts.
