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Taizhou wheel manufacturing company eyes broader market

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etaizhou.gov.cn|Updated: April 18, 2023

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Taizhou Zhangchi Wheel Manufacturing Co Ltd produces a variety of wheel hub products. [Photo/WeChat account: gh_1ff53eb21f0a]

Taizhou Zhangchi Wheel Manufacturing Co Ltd, which is based in Taizhou Medical High-tech Zone in Taizhou, East China's Jiangsu province, is ramping up efforts to expand its presence in domestic and overseas markets.

To date, the company has reached cooperative agreements with many 4S stores, which sell products from top auto brands including BMW, Mercedes Benz, and Audi. It has over 2,000 types of wheel hub products and more than 200 patents.

In addition, the company is aiming to establish a cross-border e-commerce platform to promote the global use of its products.

Currently, the company has entered nearly 50 countries and regions, with its biggest presence being in Europe and America. It also established research and development institutions in more than 10 countries and regions.

Company director Zhang Haixia invested $20 million to acquire the local American wheel hub brand STR Racing, and most of the wheel hub products featured in the movie The Fast and the Furious were from the brand.

In 2021, Zhang invested 100 million yuan ($14.55 million) to establish a product testing center. Sticking to high-quality procedures, the company has introduced advanced and automated equipment to ensure it has a leading position in terms of quality.


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