P&G

Procter & Gamble (P&G) is one of the world's largest consumer goods manufactures and has been one of the key foreign-funded corporations in GDD and Guangzhou.

The subsidiary company P&G Guangzhou was founded in 1988 and that was P&G's first investment in China. The company's business volume reached 20 billion yuan ($3 billion) in 2016.

On Sept 5, 2018, P&G announced that it will invest $100 million in its China Digital Innovation Center project in Guangzhou Development District (GDD).

The project will help P&G integrate its digital technology research and innovation in fields such as big data and digitalized supply chain to accelerate the transformation of its business model.

The new digital innovation center is expected to help the company seize the opportunity from the rapid development of the internet and strengthen its offline sales.

The center will be devoted to digital marketing, big data analysis, artificial intelligence research, smart supply chain development and innovative technology supplier incubation.

In 2014, China became P&G's largest e-commerce market after the company made its first forays into the country's e-commerce market in 2009.

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