Tourists enjoy free admission to the Mingsha Mountain and Crescent Spring Scenic Area in Dunhuang, Gansu province, on Jan 13. [Photo provided to gogansu.com]

Tourism experts note that winter visits to Dunhuang offer unique advantages, including smaller crowds and the opportunity to experience the desert's stark beauty in cooler weather. The reduced prices make these cultural and natural wonders more accessible to a broader range of visitors, supporting the region's tourism recovery efforts.

This promotional campaign represents part of a broader strategy to develop year-round tourism in the Gansu province and maintain Dunhuang's position as a key cultural tourism destination along the historic Silk Road.