The final round of the Fujian cultural and tourism promotion stand-up comedy competition was held in Fuzhou, the capital of Fujian province, on March 25. The top 10 performers will be honored as "Top 10 Fujian cultural and tourism promotion ambassadors". This competition has introduced a fresh and innovative approach to promoting cultural and tourism activities.

The competition attracted a diverse group of participants, ranging from 6-year-old children to elderly individuals. Contestants came from various backgrounds including surgeons and inheritors of intangible cultural heritage.

Through their humorous presentations, they shared captivating stories about Fujian's cultural and tourism attractions, highlighting the region's cultural richness, successful integration of culture and tourism, and the multifaceted Fujian lifestyle.

Breaking away from traditional stand-up comedy norms, participants incorporated elements like magic, musicals, and local operas, providing the audience with an engaging visual and auditory experience during the final competition.

The competition not only entertained the audience but also paved the way for delivering high-quality cultural content to local communities. By creating regular performing arts IPs, Fujian aims to transform stand-up comedy into a new cultural and tourism consumption scene, focusing on retaining visitors rather than just attracting them.

To elevate the quality of tourism promotion stand-up comedy and nurture a vibrant culture and tourism comedy ecosystem, Fujian plans to organize professional troupes to enhance the artistic standards of stand-up comedy. Moving forward, Fujian will explore innovative integrations of stand-up comedy with themes such as World Heritage exploration and Red tourism study tours.