So far, there are more than 600 homestays and inns across the county, providing job opportunities to nearly 20,000 villagers.

Relying on its advantages of natural landscape, Xiapu has introduced new ideas, and developed new pathways to promote the comprehensive vitalization of rural areas, Geng Shigu, an official of the county government, says.

Last year, the county government launched a rural vitalization program to recruit specialists to provide assistance and training to villagers.

Early this year, Jiang was appointed as a special instructor with the program.

He has customized leisure activities to improve the travel experience in Doumi village and Beishuang village.

"Love for one's hometown isn't just a sentiment; it requires action," Jiang says, adding that he hopes more young Xiapu natives will return and contribute to development through tourism.