Joint efforts made to promote the Datian Beauty Tea
The Cross-Strait Beauty Tea Culture Exchange Activity, a part of the 16th Straits Forum, took place in Xiamen on June 16. The event focused on developing and integrating Beauty Tea from both sides of the Taiwan Strait, aiming to highlight the deep cultural bond of Beauty Tea, boost its brand influence, facilitate interactions among tea enthusiasts, and strengthen collaboration in advancing the Beauty Tea industry.
Over 200 guests, including experts and scholars from both sides of the Taiwan Strait, gathered in Xiamen for the event. Through tea gatherings, cultural promotion, and business discussions, they fostered mutual understanding and cooperation.
Zheng Yixian, vice president of the Cross-Straits Tea Exchanges Association (CSTEA), said that tea on both sides of the Taiwan Strait share many similarities, and the relationship goes back to ancient times.
The event was held to build Fujian into a demonstration zone for the integrated development of the Taiwan Strait. It also aimed to leverage the shared roots of Beauty Tea from both sides of the Taiwan Strait, explore new pathways for integrated development using Beauty Tea as a medium, advance tea cultural exchanges between Fujian and Taiwan, and boost the high-quality development of the Beauty Tea industry across the Taiwan Strait.
During the event, a signing ceremony for five investment projects took place, and five individuals were honored as "Master Craftsman of Datian Beauty Tea" and "Artisan of Datian Beauty Tea".
Zhong Wanyu contributed to this story.