Chung prunes his tomatoes. [Photo by Zheng Qiusheng/For chinadaily.com.cn]  

Chung Te-Chuan, a businessman from Taiwan, said he is happy to see his high-quality ecological and agricultural products selling well in markets on the Chinese mainland.

"Last year, my daughter helped me promote the ecological fruit and vegetable products in Shanghai, and she achieved good results," he said.

After more than 10 years of development, the premium products he grows in Longyan, Fujian province, have gradually become recognized and beloved by mainland consumers, and sales are growing steadily.

Chung and his wife currently operate a store in the downtown area in Longyan, selling high-end vegetables and fruits. They also offer Taiwan cuisine to convey the idea that compatriots on both sides of the Taiwan Straits are part of the same big family.

"Development opportunities on the mainland are much better than in Taiwan and the development of ecological and fine agriculture has great potential," he said.

Chung, who once ran a freight company in Dongguan, Guangdong province, was attracted by the natural scenery and ecological environment when he arrived in Longyan to seek opportunities in 2008. After careful consideration, he decided to invest in agriculture and grow varieties of vegetables and fruits from Taiwan in Longyan.