Meitu Inc, the developer behind a series of leading mobile apps including the popular Meitu camera, was founded in October 2008 and is China's top AI-driven image and video processing technologies and social community platform.

Driven by its mission -- "to let everyone become beautiful easily" -- Meitu has produced a series of software and hardware products such as the Meitu Xiuxiu, Beauty Cam, Meipai, Meitu Eve and the Meitu Genius.

Meitu Inc was listed on the Hong Kong Stock Exchange on December 2016 (Stock code: 1357.HK).

In 2010, the company set up its research and development (R&D) hub MTlab, which is dedicated to the R&D of artificial intelligence and imaging innovations, such as computer vision, deep learning and computer graphics.

Statistics from the company's official website show that as of June, there were 2.08 billion unique devices with Meitu's products activated on them and a total of 295 million monthly active users of Meitu apps.

To date, Meitu's total number of overseas customers has topped 823 million, with over 10 million users each in 15 countries including Indonesia, Thailand, Pakistan, Vietnam, the US, Brazil, Japan, Bangladesh, the Philippines, South Korea, Malaysia, Nigeria, Mexico, Canada and Turkey.