Founded in 1979, Fujian Seven Brand Group Co Ltd has become a comprehensive corporation integrating the businesses of garment research, design, manufacturing and sales. It has net assets of 1.83 billion yuan and occupies a land area of over 200 mu (667 square meters) with a floor space of 350,000 square meters. With specialized, highly-qualified talent and world-class equipment for garment manufacturing, warehousing and logistics, it has opened over 3,500 franchised stores in 31 provinces and municipalities directly under the central government and autonomous regions. It has ranked among the top 10 in the national garment industry in terms of sales revenue and gross profits for 16 consecutive years since 2001.

The Seven Brand product series is famous for its fashionable style, classic design and fine tailoring. It has become a focus of fashion among the masses. The Chinese stand collar series has become a representative of Chinese fashion and has obtained increasing attention from the global fashion circle.