Li Pengbo, Communist Party of China secretary of the School of Tourism Sciences at BISU and a professor at the school, said the shift reflects a fundamental change in consumer values.
BISU has secured four winning projects in the 2026 International Communication Research Program, recently announced by China International Communications Group (CICG).
The 2026 Advanced Training Program for Digital Culture and Tourism Faculty, hosted by Beijing International Studies University (BISU), was held from July 21 to 24.
This year's Translation Theory Seminar and the Symposium on Chinese Translators Journal, jointly hosted by the Academy of Contemporary China and World Studies and BISU, ran online from July 21 to 24.
A delegation from the Tourism College of Changchun University visited Beijing International Studies University (BISU) on July to discuss deepening inter-university cooperation.
A delegation led by Nittaya Wannakit, vice-president of Mahasarakham University in Thailand, visited BISU on July 13, where they were received by Vice-President Zheng Chengjun and signed a cooperation framework agreement.
Zhang Xiaoran, a graduate from the School of Interpreting and Translation at BISU, has consistently lived by the motto: be a thoughtful translator and a global explorer.
