A cultural and creative industry forum and Beijing enterprises and projects promotion conference was held in Buenos Aires, Argentina, on April 24.

About 50 guests from cultural and creative industries in Beijing and Argentina attended the event.

The theme of the forum was “Design 4.0, global topics, Chinese experience”. Delegates discussed topics on cultural and creative brand innovation, business value mining, brand authorization, and shared methods of cultural innovation and inheritance.

At the promotion session, the Beijing State-owned Cultural Assets Supervision and Administration Office introduced Beijing’s cultural and creative industry and opening-up policy.

A number of traditional Chinese cultural brands that connect closely with South American cultural markets were introduced at the event.