The 2015 Beijing – Milan Cultural Creative Design Promotion was held in Milan on May 29. The prize-winning works of the 2015 Dongdao Cup international college students innovation competition were released at the event.

With a theme of “Seek opportunities together, welcome a creative future”, the activity provided a platform for exchange and cooperation between design enterprises and institutions from China and Italy. 

More than 60 people from Italy’s Lombardia Government, the Sino-Italian Cultural Exchange Association, Dongdao Brand Design and Management, and other design enterprises and institutions, were in attendance.