Autumn sunlight bathes the pear-growing land of Cangxi. Golden rice ears ripple in the breeze, red-heart kiwifruits weigh down branches, and snow pears enter their peak harvest season.

Here, abundance is not just a sight in the fields – via smartphone screens, it is also delivered from the county's mountains and streams to consumers across the country.

In recent years, Cangxi, a small county in northern Sichuan Basin along the Jialing River, has actively explored innovations amid the national rural vitalization drive.

Utilizing its unique agricultural products, profound intangible cultural heritage (ICH), and advanced agricultural mechanization, combined with e-commerce livestreams, it has carved out a distinctive path to growth.

Villagers greet the rice harvest. [Photo provided to cngy.gov.cn]

On Sept 23, at the 2025 Chinese Farmers' Harvest Festival observation, Cangxi's agricultural product exhibition area was a variety of specialty crops, fruits, grains, and oils, appealing to eyes and taste buds.