The 2025 Guangyuan Summer Beer & Music Season will kick off on June 26 at the Cultural and Arts Center Square in Lizhou district, Guangyuan, Sichuan province. The event will feature five consecutive nights of festivities, with themed activities scheduled each evening from 8:00 p.m. to 10:00 p.m.

Combining lively music, craft beer, and interactive cultural experiences, the event offers residents and tourists a refreshing way to enjoy summer evenings in Guangyuan.

Opening night: A toast to summer

Guests can explore dedicated zones showcasing beverages—including handcrafted drinks—and a wide array of local delicacies. Beverage companies will unveil new product launches on-site, while vibrant stage performances, such as the Golden Goblet Banquet Dance, promise a feast for the senses with music, food, and drinks all in one unforgettable night.

New energy night: Tech meets taste

Highlighting innovation and green living, this night will feature new energy vehicle promotions in collaboration with AITO, China tech giant Huawei’s automotive brand. Visitors can take part in interactive games such as beer-drinking contests, music trivia, and knowledge quizzes on new energy vehicles. The evening will be further energized by live pop and rock music performances.

Rock night: Turn up the volume

Fans of high-energy music will enjoy an electrifying lineup of renowned bands, singers, DJs, and MCs delivering pulse-pounding electronic and rock performances that are sure to light up the summer night.

Folk song competition finals: Voices of Guangyuan

This evening will spotlight local talent with the grand finale of Guangyuan’s Second Folk Song Competition. Finalists will compete in a celebration of traditional vocal artistry, bringing the region’s musical heritage to life on stage.

Cheers to beer night: A celebration of flavor

The final night of the festival invites visitors to indulge in unlimited beer tastings and delicious local fare. Companies will promote their latest offerings, while beer-themed photo walls, giant beer mug props, and interactive checkpoints create fun and engaging moments for social sharing.

The 2025 Guangyuan Summer Beer & Music Season promises a festive, relaxing, and flavorful escape. Residents and visitors alike are invited to cool off, enjoy quality brews, savor regional delicacies, and make unforgettable summer memories under the Guangyuan night sky.