The majestic and magnificent Mount Tai, with its long history and numerous cultural relics, stands like a national monument on the Chinese land, attracting visitors from all corners of the world. [Photo/WeChat account: wangyuekhd]

In the first three quarters of this year, Tai'an received 73.12 million domestic tourists, achieving tourism revenue of 74.43 billion yuan ($10.2 billion), year-on-year increases of 11.56 percent and 13.63 percent, respectively, according to local authorities.

In recent years, Tai'an has been vigorously promoting the integration of culture and tourism as one of its six key tasks. The city has promoted the iterative updating of cultural and tourism products, formats, and models and further enhanced the quality and efficiency of development.

Since 2023, Tai'an has focused on cultivating a cultural and tourism brand centering on Mount Tai and promoting the integrated development of Mount Tai and holistic tourism. The city has also formulated a five-year action plan (2023-27) to boost the integration of its culture and tourism.

Since last year, Tai'an has successively introduced an array of supportive measures to promote the recovery and revitalization of cultural and tourism consumption, which include initiatives such as conducting cultural and tourism benefit seasons for the public, implementing actions to reduce scenic spot ticket prices, and carrying out actions to support and warm up enterprises in the cultural and tourism industry, all of which have comprehensively promoted the recovery and revitalization of the cultural and tourism consumption market.

The majestic Mount Tai, with its long history and many cultural relics, stands like a national monument of China, attracting visitors from all corners of the world. From January to November this year, the mountain received more than 7.88 million visitors. In the development of culture and tourism in Tai'an, Mount Tai plays a unique role. Tai'an is closely bound with Mount Tai, its main attraction, and persists in reforming and breaking through, starting from streamlining the development system and mechanisms of the cultural and tourism industry.