A Mount Tai regional culture and tourism promotion event takes place at Fantawild Adventure in Tai'an, Shandong province on March 19. [Photo/WeChat account: taianribao]

A Mount Tai regional culture and tourism promotion event, which is organized by Taishan district, Qufu, Mount Tai Scenic Area and Cuwen Scenic Area, took place at Fantawild Adventure in Tai'an, Shandong province on March 19.

It aimed to explore a new path of culture and tourism, and honored the establishment of a tourism alliance integrating Mount Tai, Wenshui, or Dawen River, and the sage Confucius.

The event has witnessed much cooperation among governments, scenic spots, enterprises and travel agencies.

The event also introduced Fantawild Adventure and the Underground Dragon Palace Scenic Area. On top of that, a number of intangible cultural heritages and cultural and creative products such as Taishan Jade, gourd carving, and handmade silver jewelry were displayed.

In recent years, Tai'an has rolled out policies to boost the development of cultural tourism. Since the beginning of 2023, Mount Tai has received more than 1.65 million tourists from home and abroad, far exceeding the level during the same period in 2019.

Taishan district shares a profound history with other members of the alliance. In the future, the cultural and tourism alliance intends to share resources and carry out information exchanges for travel routes, passenger source exchanges, and stimulate market recovery.