As the Chinese New Year approaches, the Licun commercial district in Qingdao's Licang district becomes lively each evening. Residents and visitors gather to savor local delicacies and explore bustling night markets, enjoying a dynamic nightlife that highlights the growing vitality of the city's nighttime economy.

In recent years, Licang district has focused on revitalizing the Licun commercial hub. Through supportive policies, it has guided shopping malls and night markets in upgrading their facilities and services.

Efforts have centered on creating immersive and experiential shopping environments, successfully stimulating fresh consumer interest during evening hours. This thriving boosts local spending, adds a vibrant layer to urban life, and showcases Qingdao's continuous drive to innovate its consumer landscape.

In a vibrant night market in Qingdao's Licang district, crowds enjoy local snacks and the festive atmosphere as the Chinese New Year approaches. [Photo/VCG]

Visitors explore a food street, enjoying the lively stalls and glowing lanterns in the upgraded Licun commercial hub. [Photo/VCG]

Visitors stroll through an immersive nighttime shopping zone, part of Licang district's efforts to create experiential venues that boost evening economic vitality. [Photo/VCG]