The FIFA World Cup trophy made an appearance in Qingdao on Dec 21, leading the FIFA World Cup Trophy Tour China & Hisense 2026 World Cup Customized Products Exhibition at the Qingdao Olympic Sailing Center.

As a global partner for the 2026 FIFA World Cup, Hisense showed its full line of tournament-tailored technology, offering thousands of attendees a mix of football excitement and new tech.

The event drew a big crowd, and Hisense opened up more access due to high demand. Fans and tech fans arrived early, eager to see the trophy and Hisense's new products for the best viewing.

The event displayed Hisense's new RGB-Mini LED TVs, offering bright pictures, and the Dalishen air conditioner with top ventilation for comfy watch parties. Equipped with vacuum magnetic field preservation and natural freshness technologies, Hisense refrigerators ensure fresh snacks and drinks throughout matches, while advanced washing machines keep your gear fresh for every game.

"This tour in Qingdao, a city with a football tradition, was a natural pick," a Hisense representative said. "As a global brand from Qingdao, we are happy to bring this excitement back home, hoping to inspire more through the spirit of sport."

The event gave a rare public viewing of the World Cup trophy and brought the 2026 excitement closer to Chinese consumers through interactive tech displays.

Hisense shows its full line of tournament-tailored technology, offering thousands of attendees a mix of football excitement and new tech. [Photo provided to chinadaily.com.cn]