The 34th Qingdao International Beer Festival increases its focus on enhancing online platforms to meet the various demands of both locals and visitors. [Photo by Zhang Jingang/for chinadaily.com.cn]

The 34th Qingdao International Beer Festival, which kicked off on July 19, has increased its focus on enhancing online platforms to meet the various demands of both locals and visitors.

By expanding these digital avenues, the festival now offers a wider array of opportunities for individuals to engage in and savor the festival experience. This advancement allows a greater number of people to revel in the delightful ambiance of the beer celebration from the comfort of their homes with a simple tap on their mobile devices.

Customers can experience the exciting vibe and culture of the beer festival at home via live-streaming. During the live-streaming, they are able to watch performances and feel the passion of attendees through the screen. They can also learn about an array of beer brands introduced by live streamers, helping the brands promote themselves.

Consumers can purchase beer, souvenirs, and other goods on e-commerce platforms such as WeChat and Douyin (the Chinese version of Tik Tok). Discounts on these platforms allow beer manufacturers to sell more and customers to spend less – a win-win situation.

Live-streaming allows people to participate in the festival at home and helps drive the development of culture and tourism in Qingdao, bolstering its status as an international tourist destination.