Haier Group Corporation (海尔集团) is a Chinese collective multinational consumer electronics and home appliances company headquartered in Qingdao, Shandong province. It designs, develops, manufactures and sells products including air conditioners, mobile phones, computers, microwave ovens, washing machines, refrigerators, and televisions.

According to data released by Euromonitor, in 2014 the Haier brand had the world's largest market share in white goods, with 10.2 percent retail volume market share. This was the sixth consecutive year in which Haier had been the market share leader for major appliances.