Hisense Group(海信集团）is a Chinese multinational white goods and electronics manufacturer headquartered in Qingdao, Shandong province. It is a state-owned enterprise with publicly traded subsidiaries.

Hisense has two publicly traded companies, Hisense Electric Co Ltd, which is listed on the Shanghai Stock Exchange (SSE: 600060) and Hisense Kelon Electrical Holdings Co Ltd, which is listed on the Shenzhen (SZSE: 000921) and Hong Kong (SEHK: 921) stock exchanges and a number of other subsidiaries.

Hisense retails products under several brand names. These include Combine, Kelon and Ronshen, etc. Hisense is also an OEM, so some of the products it makes are sold to other manufacturers and carry a brand name not related to Hisense. In 2015 it acquired the right to sell televisions in the Americas using the brand name of the Japanese firm Sharp. It also makes televisions under its own name as of 2013.