Tsingtao Brewery
Founded in 1903 by beer-savvy German and British merchants in China, Tsingtao Brewery Co Ltd (青岛啤酒股份有限公司) has now become a world famous producer of "Tsingtao Beer" after over a century’s development.
With a history of 114 years, the Qingdao-based brewer has sold its products in more than 100 countries and regions.
The company has hosted one of the world's
largest beer festivals, the Qingdao International Beer Festival, or Asian
Oktoberfest, for 27 years.
In 2015, Tsingtao Brewery sold 8.48 million kiloliters of beer, with revenue reaching 27.64 billion yuan ($4.15 billion). It is now ranked fifth globally in the sector in terms of production output, according to the Barth Report, an authoritative beer industry compilation.
With a brand value estimated at about 116.9 billion yuan, Tsingtao Brewery leads China's beer industry, according to the World Brand Lab, a leading independent consultancy of brand valuations.
With a commitment to quality and a respect for tradition, Tsingtao has become the No 1 beer in China and the No 1 Chinese beer in America, said the brewery on its website.
According to the China's National Image World Report, Tsingtao is the only Chinese brand that is better known in developed countries than in developing ones.