Shandong launches a music video celebrating New Year. [Video provided to chinadaily.com.cn]

As the clock struck midnight, Shandong province came alive with a music video shedding light on its many New Year traditions.

The video features sweeping views of Shandong's iconic landscapes, from ancient streets and buildings to dynamic urban centers, setting the stage for a celebration that bridges the gap between tradition and modernity.

A fusion of traditional Chinese melodies and contemporary music serves as the backdrop to the visual journey. Ancient streets come to life with graceful dancers in vibrant traditional attire, symbolizing the enduring connection between the past and the present. The lively street scenes showcase families engaging in time-honored traditions like crafting intricate paper-cut decorations and sharing stories.

Marketplaces burst with color, offering a feast of traditional treats. The video highlights the mesmerizing dragon and lion dances snaking through the streets, embodying prosperity and good fortune.

The video brims with joy, showing families gathered around tables, toasting to a new beginning amidst sumptuous food, encapsulating the essence of Shandong's New Year celebration – a harmonious blend of tradition, culture, and excitement for a bright future.