To promote consumption upgrading and create economic growth momentum, a sales promotion event entitled "Good Life Brand Carnival" hosted by Jingqiao Group is being held from August to October in counties and districts across Shandong.

The "Good Life Brand Carnival" event news conference is held on Aug 10 in Jinan. [Photo/Iqilu News]

In its eight years of development as a Jinan-based private company, Jingqiao Group has evolved into a diversified group company that integrates insurance services, local life services, and smart health care. It has also established itself as a pioneer in the exploration of provincial science and technology insurance brokerage and local life services.

The "Good Life Brand Carnival" event is expected to help meet local residents' daily needs, fully spur consumption and foster a complete system for domestic demand. Promotional activities covering catering, accommodation, travel, shopping and entertainment will be held via both online and offline channels.

The brick-and-mortar stores, local life service providers, online celebrities and brand parties will jointly create sustainable consumption activities, which will further cultivate new types of consumption, promote the growth of both online and offline consumption, help brick-and-mortar stores revitalize their businesses and establish sustainable online marketing channels.

During the event, more than 100 counties and districts across Shandong province will jointly carry out online celebrity competitions and short video competitions. Evaluations of local life service providers and the most popular physical stores as well as other activities will also take place during the event.

More than 1,000 Shandong brands will attend the event, during which discounts worth over 100 million yuan ($14.79 million) will be distributed.