In recent years, Sanxing town in Haimen district, Nantong, Jiangsu province, has used the development of e-commerce to promote the transformation and upgrading of its home textile industry.

The home textile industry has seen rapid growth in the town due to new business models such as WeChat business, livestreaming, cross-border e-commerce and overseas warehouses.

From January to August, the online and offline sales of home textiles in Dearshiqiao, a core home textile trading area in the town, exceeded 81.77 billion yuan ($11.23 billion).

The annual cross-border e-commerce sales of Yuanjiu Textile Co Ltd, a textile foreign trade company in the town, reached 100 million yuan.

In addition, growing demand for cross-border e-commerce has promoted the development of logistics services.

Currently, 20 kilograms of goods can be shipped at a minimum cost of about 200 yuan by sharing containers.

To further explore overseas markets, 27 enterprises in Nantong have established overseas warehouses in 16 countries and regions, including the United States, Russia, and the Middle East. Two overseas warehouses have been approved as provincial public overseas warehouses.

A worker packs textile products at a workshop in Sanxing town, Haimen district, Nantong, Jiangsu province. [Photo/nttv.cn]