The Southeast Asia session of the 2022 Nantong Export Brand Online Trade Fair opened in Chongchuan district, Nantong in East China's Zhejiang province, on Sept 26.

The fair was intended to boost the exports of sporting goods to Southeast Asia. Sponsored by Chongchuan district and the Nantong Municipal Bureau of Commerce, the fair attracted 52 local enterprises and more than 150 purchasers from Southeast Asia.

Chongchuan, with more than 200 sporting goods enterprises, plays a key role in the national, and even global industrial chain of the sporting goods.

Nantong has maintained stable economic and trade links with Southeast Asia. In 2021, Nantong's trade with the region totaled 43.38 billion yuan ($6.02 billion), a year-on-year increase of 23.4 percent.

Nantong Jinyuelai Sports Equipment Co Ltd (Jinyuelai) displayed more than 30 products for the Southeast Asia market at the fair.

"More than 80 percent of our products are exported to Europe and America. For us, Southeast Asia is a new market to explore," said Gu Xi, sales manager of Jinyuelai. " The online fair has enabled us to know the huge demand for sporting goods in Southeast Asia," Gu added.

The Southeast Asia session of the 2022 Nantong Export Brand Online Trade Fair commences in Chongchuan district, Nantong, East China's Zhejiang province on Sept 26 . [Photo/ntfabu.com]