A rendering of Sasseur (Shanghai Jiading) Outlet. [Photo/jiading.gov.cn]
The groundbreaking ceremony for the Sasseur (Shanghai Jiading) Outlet marked the start of construction on Dec 18.
Located in the central activity zone of Jiading New City, the outlet aims to become a new commercial landmark, introducing innovative consumer experiences and boosting the commercial capacity of Jiading New City.
Covering 160,000 square meters, it will serve around 30 million people in nearby areas. The project features Yuanxiang Lake winding through the outlet to create a unique waterfront landscape.
The outlet will host over 600 domestic and international brands, including luxury goods, fashion, sportswear, and lifestyle products. Sasseur's themed pavilions will enhance consumer experiences, creating a new shopping and leisure destination.
It will also be the world's first large-scale green super outlet fully implementing ESG (Environmental, Social, and Governance) principles. "Sustainable development reflects our responsibility towards environmental protection and social responsibility. Energy-saving, low-carbon, and environmentally friendly practices will guide our operations, with low-carbon building technologies widely applied," said Xu Jun, president of Sasseur Group.