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Jiading launches live broadcasting base

( english.jiading.gov.cn ) 2021-06-09

Hosts greet viewers on the first livestream held in the newly opened live broadcasting base in Jiading Comprehensive Bonded Zone. [Photo/jiading.gov.cn]

Shanghai Jiading Comprehensive Bonded Zone launched a new base for live broadcasting, introducing 36 global makeup products to the public on June 8.

The live broadcasting base is located at No 4500 Baoqian Highway in Jiading district. The first phase of the base includes a 1,500-square-meter broadcast room and goods shelves for hosts' recommendations, as well as a 50,000-square-meter bonded warehouse broadcast area.

The base is aimed at boosting the online new economy by developing online e-commerce platforms and optimizing consumption supply to fuel the transformation of traditional industries.

"We prefer a formal platform like this to show the products directly to the consumers," said Kitano Taiki, general manager of Beaunet (Shanghai) Retail & Wholesale Commerce Co.

Yang Lifeng, general manager of the zone, said that they will strengthen collaboration with Customs to help small- and medium-size enterprises develop their online economy.

MAIL TO DISTRICT CHIEFjiading@jiading.gov.cn

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