Festival goods go on display in a market in Alshaa League, in North China's Inner Mongolia autonomous region, for the upcoming Spring Festival. It's one of the most important traditional Chinese events, falling on Jan 22 this year. [Photo/WeChat account of Alshaa Broadcasting and TV Station]

Brightly colored, fluffy toys are put on display, to herald in the Year of the Rabbit. [Photo/WeChat account of Alshaa Broadcasting and TV Station]

Locals shop at a supermarket in Alshaa League. Things there are getting busier as the Spring Festival approaches. [Photo/WeChat account of Alshaa Broadcasting and TV Station]

Residents check out products for the upcoming Chinese New Year at a supermarket in Alshaa League. [Photo/WeChat account of Alshaa Broadcasting and TV Station]