The sixth China-South Asia Exposition is held in Kunming. [Photo/WeChat account of Wenlyu Alshaa]

Products and a promotional video from the Alshaa League – in North China's Inner Mongolia autonomous region – were under the spotlight recently down south.

They grabbed attention at the sixth China-South Asia Exposition and the 26th China Kunming Import and Export Fair held on Nov 19-22 in Kunming, capital of Southwest China's Yunnan province, according to local media reports.

During the four-day session, people from 80 countries, regions and international organizations participated.

The Alshaa culture, tourism, radio, film and television Bureau played a promotional film about Alshaa League on a big screen there and distributed promotional materials – providing a comprehensive display and introduction of Alshaa’s history, culture, intangible cultural heritage and tourism products.

Earlier this year, led by the main leaders of the Alshaa League Administrative Office, an Alshaa delegation cooperated with leading travel agency Tongcheng Travel to set up the Alshaa Cultural Tourism Industry Development Yangtze River Delta Investment Promotion Office.

The office is in the headquarters of Tongcheng Travel – in Suzhou city, in East China's Jiangsu province – and the delegation signed a strategic cooperation agreement.

At the expo Tongcheng Travel, as a representative of cultural tourism enterprises especially invited by the organizing committee, erected a 140-square-meter Tongcheng Travel Exhibition Hall in the No 11 Cultural Tourism Exhibition Hall.