North China's Inner Mongolia signed on-site sales and intended orders deals worth around 800,000 yuan ($109,589.04) at the just concluded 4th Yangtze River Delta International Cultural Industries Expo in Shanghai.

In this year's expo, the Inner Mongolia exhibition area saw the participation of 24 outstanding cultural enterprises, with more than 500 high-quality cultural products on display. 

The unique natural scenery, profound cultural heritage, and distinctive cultural products of Inner Mongolia were showcased, enhancing the communication and influence of local cultural brands.

Hulunbuir city introduced several tourism routes, such as its "Heading North: Challenging the Polar Cold" tour and "The Most Beautiful 331" border self-driving tour.

It will also hold 161 cultural and tourism activities like the 20th Inner Mongolia Ice and Snow Nadam, inviting people in the Yangtze Delta to visit Hulunbuir to experience the charm of winter.