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Huzhou beauty products take global stage

chinadaily.com.cn | Updated: May 16, 2025

Zhejiang OSM Cosmetology Technology Company, based in Huzhou, East China's Zhejiang province, recently cleared customs for its first batch of exported cosmetics, marking a significant step in its global expansion.

According to Huzhou Customs, the city exported beauty and personal care products worth 120 million yuan ($16.66 million) in the first quarter of this year, a remarkable 131 percent increase compared to the same period last year. 

Huzhou, a burgeoning hub for the cosmetics industry, is making waves internationally with its beauty products.

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Beauty products produced in Huzhou, Zhejiang province. [Photo/Tide News]

Zhejiang OSM, known for its masks, lotions, and creams, is a prominent player in China's cosmetics market. In pursuit of broader growth opportunities, the company is now focusing on expanding its reach internationally and enhancing OSM's global brand recognition.

To support local cosmetic companies in their overseas ventures, Huzhou Customs offers comprehensive guidance on international standards and regulations. Their inspection appointment system makes customs clearance much more efficient, facilitating quicker market access for Huzhou's beauty products.