Kweichow Moutai ranks among world's 500 most valuable brands

Kweichow Moutai ranks 32nd among the world's 500 most valuable brands with a brand value of $42.91 billion. [Photo by Yang Jun/China Daily]

According to the 2022 Global 500 Report released by Brand Finance on Jan 26, Kweichow Moutai from Southwest China's Guizhou province ranked 32nd among the world's 500 most valuable brands with a brand value of $42.91billion.

It also ranked first in the world in the liquor industry and among food and beverage companies.

As a world-leading brand evaluation and consulting company, Brand Finance surveys 5,000 big brands and releases about 100 reports every year to rank the brands according to industries and countries.

Experts said that the increasing global influence of China's liquor brands will help China's baijiu build their brands and enhance international competitiveness.