Guizhou boasts over 800 brand cultivation pilot enterprises

The 2021 Guizhou provincial industrial enterprise brand cultivation standard promotion and advanced quality management method training session was held in Guiyang, capital of Southwest China's Guizhou province, on July 29.

More than 200 people attended the session, including officials from the industry and information departments in the province's cities and prefectures, and representatives from various companies.

Guizhou is now home to more than 800 provincial-level brand cultivation pilot enterprises, as well as 50 provincial-level brand cultivation companies who operate effectively.

The pass rate of provincial-level industrial product inspections has increased from 92.9 percent in 2016 to 95.6 percent in 2020, manifesting that the quality of industrial products has maintained a steady increase.

The Department of Industry and Information Technology of Guizhou Province noted that this year is the first year of the 14th Five-Year Plan period (2021-25), which highlights the importance of strengthening quality brand building as part of Guizhou's high-quality development.

Thirteen provincial industrial brand cultivation companies that operate effectively were issued certificates at the event.

Experts such as Zhou Hongning, leader of the industrial brand cultivation expert group of the Ministry of Industry and Information Technology, and Meng Peng, member of the expert group, also gave lessons on brand cultivation and performance excellence management.