Consumer Electronics China (CE China), a global IFA event designed to be China's premier trade show for consumer electronics and home appliances brands, got underway at Poly Word Trade Expo Center in Guangzhou on Sept 19, where it will run for three days. 

A platform that unites international exhibitors with Chinese retailers who are keen to bring new products to their customers, the expo offers visitors a chance to see the cutting-edge technologies brought by famous exhibitors, including German headphones maker Sennheiser, as well as Chinese AI and robotics technology developer WeRide.ai.

Held only eight days after the closing of IFA Global Markets, IFA's international sourcing platform for original design manufacturers and original equipment manufacturers, suppliers, and component manufacturers, CE China features many famous Chinese companies, including Haier, Midea, Skyworth, and Huawei, that are displaying their latest innovative products, which were put on show at IFA Global Markets.

The expo has set up an AR and VR experience zone, where visitors can enjoy a sensory feast through the AR and VR devices, including experiences in racing, family outdoor adventures, flying, spinning, bungee jumping, battlefield scenes, and driving training.

The event will not only help global electronic consumer goods exhibitors expand their markets in China, but also help Chinese brands go global, according to an official from the Guangzhou municipal commerce bureau.

The opening ceremony of 2019 CE China is held in Guangzhou on Sept 19. [Photo/cechina-ifa.com]