Chinese leading automaker GAC Motor revealed its star-studded lineup at the 2019 Shanghai auto show starting from April 16, including the latest edition of the GA6 and the ENTRANZE concept car.

Released in 2014, the GA6 not only has won the favor of domestic and overseas customers, but is the manufacturer's highest China-New Car Assessment Program rated car.

The latest GA6 features cutting-edge technologies, spotlighting the Chinese automaker's creativity and advanced manufacturing.

GAC senior executives attend the launch ceremony of the carmaker's GA6 model in Shanghai. [Photo provided to chinadaily.com.cn] 

The car has a fastback design, which is of a similar style to other models in GAC Motor family. A hexagonal intake grille and high-tech strip taillights highlight the vehicle's elegance.

It also touts a host of features designed to improve the user experience of the car, such as an airy and large cabin, two 12-inch touchscreen control panels with AI technology and self-driving functions.

Among the other new models from around the globe displayed at the 2019 Shanghai auto show, the GA6 has stood out. It is now production-ready and will be available in the Chinese market soon.

The ENTRANZE concept car, which made its global premiere at the 2019 North American International Auto Show in the United States in January, is developed by the company's advanced design center in the US.

Representatives attend the 2019 GAC Motor International Distributor Conference on April 18 in Suzhou, Jiangsu province. [Photo provided to chinadaily.com.cn]

It is a seven-seat family vehicle equipped with the latest technology in intelligent systems and new energy.

Yu Jun, president of GAC Motor, said at the premiere that in the past 10 years, GAC Motor has been implementing a "quality first" strategy and steadily improving product quality, winning recognition from the market and industry.

In 2018, GAC Motor launched a series of high-quality vehicles such as the GS4, GS5 and GM6. The GS5 received a C-NCAP five-star safety rating with a total score of 91.1 out of 100 on April 16.

The same year, GAC Motor ranked highest among Chinese brands in the J.D. Power 2018 China Initial Quality Study for the sixth consecutive year.

"At the beginning of its new decade, GAC Motor is poised to have its technology platform upgraded in five facets - shape, intelligence, driving experience, comfort and safety, which will become new core competencies. The renewal of the GA6, GS4 and GS8, which will apply the latest technology and will meet consumers' diverse demands, is high on GAC Motor's work plan this year," Yu added.

Yu Jun, president of GAC Motor, delivers a speech at the international distributor conference. [Photo provided to chinadaily.com.cn]

Global distributors

Yu summed up what has been achieved and planned for GAC Motor's future at 2019 GAC Motor International Distributor Conference on April 18 in Suzhou, Jiangsu province.

A total of 42 distributors from 15 countries including Saudi Arabia, United Arab Emirates, Ecuador and the Philippines attended the conference themed "Stronger Together, Greater Future".

"The past year was not an easy one for all of us, or the whole industry. Overall sales of passenger vehicles declined in almost all major markets. "However, GAC Motor saw a 69 percent growth in overseas sales and successfully entered new markets such as Saudi Arabia and Ecuador while launching new showrooms in the Philippines and Bolivia, among others, becoming one of the most popular auto brands in various markets," Yu said.

"We became the best-selling Chinese auto brand in Kuwait, Bahrain and Nigeria; and we entered the top 50 list of the 2018 Best China Brands ranked by leading brand consultancy Interbrand."

According to Yu, this year GAC Motor will further explore markets in countries involved in the Belt and Road Initiative, as well as in other important regions, and complete its overseas platform. GAC Motor International will start operation, playing its role as the coordinating institution of overseas businesses in countries including the United States and Russia.

In keeping with the company's all-time priority on quality, many special driving tests will be carried out in targeted markets to better specialize GAC Motor's products to the local climate and traffic conditions.

GAC Motor will continue to expand its influence in key markets such as the Middle East, Southeast Asia, South America, Russia and North America. Owners' meetings, test drives and media tours of factories and R&D centers will also be held.

"In 2019, GAC Motor will emphasize a principle of 'service first', in order to build a high-end brand image, and enhance our customer satisfaction with quick response, tailored services and better experience," added Yu.

Many dealers at the conference said it helped them better understand GAC Motor's product quality, manufacturing capability and strategic goals, adding that they are fully confident about the future development of GAC Motor in the international market.