Mongolian residents showcase traditional dress and perform ethnic songs and dances in Sunan Yugur autonomous county, Zhangye, Gansu province, on Aug31, 2024. [Photo provided to gogansu.com]

In recent years, Sunan Yugur autonomous county in Zhangye, Gansu province, has been leveraging its natural scenic beauty and diverse tourism resources to promote rural tourism. Viewing it as a key to unlocking rural revitalization, the county has been delving deep into its ethnic cultural heritage. By presenting a fresh face of rural tourism, the area is breathing new life into its countryside, attracting scores of visitors to its beautiful and unique villages to experience its rich folk traditions.

This approach not only showcases the region's cultural wealth but also serves as a catalyst for economic development, demonstrating how traditional practices can be harmoniously integrated with modern tourism initiatives. As visitors immerse themselves in these authentic experiences, they gain a deeper appreciation for the diverse tapestry of China's ethnic cultures, while local communities benefit from increased tourism revenue and cultural preservation efforts.