On July 26, the curtain rose on a trifecta of events in Diebu county, Gannan Tibetan autonomous prefecture, Gansu province: the Second Zhagana Qingke Music Festival, an exhibition of agricultural specialties and traditional cuisine, and a trade fair aimed at attracting investment.

The festival commenced with a showcase of agricultural products and traditional delicacies, which not only captivated the taste buds of both tourists and locals alike but also served as a testament to Diebu's rich agricultural industry and unique culinary heritage. The array of mouthwatering dishes on offer drew crowds of visitors, eager to sample the local flavors.

Panoramic view of Diebu county, Gannan Tibetan autonomous prefecture, Gansu province. [Photo provided to gogansu.com]

The successful staging of this year's Zhagana Qingke Music Festival has proven to be more than just a feast for the senses. While providing residents and tourists with an enriching cultural experience, it has also served as an excellent platform for Diebu county to exhibit its breathtaking natural landscapes and cultural allure.

The vibrant scene at the music festival venue. [Photo provided to gogansu.com]

By ingeniously interweaving music, gastronomy, and economic activities, the event has become a catalyst for local tourism development. Moreover, it has made significant strides in fostering ethnic unity and cultural exchange, thereby injecting fresh vitality into the region's economic growth.

The Zhagana Qingke Music Festival, named after the picturesque Zhagana village - recently recognized as one of the Best Tourism Villages of 2023 by the United Nations World Tourism Organization - exemplifies the region's commitment to sustainable tourism and cultural preservation.

The vibrant scene at the music festival venue. [Photo provided to gogansu.com]

Set against the backdrop of Gannan Tibetan Autonomous Prefecture, where the Qinghai-Tibet Plateau meets the Loess Plateau, the festival capitalizes on the area's stunning natural beauty and rich Tibetan heritage.

The exhibition site for agricultural specialties and traditional cuisine. [Photo provided to gogansu.com]

As this cultural extravaganza unfolds, it not only entertains but also educates, offering a window into the unique lifestyle of the Tibetan people in Gansu. The event stands as a shining example of how cultural celebrations can serve as powerful tools for economic development and cross-cultural understanding in China's diverse ethnic regions.