The consumption promotion event kicks off in Fuzhou, Fujian province. [Photo provided to chinadaily.com.cn]

The "Wonderful Fujian 2021 New Year's Eve Shopping" consumption promotion event kicked off at Fuzhou Strait International Convention and Exhibition Center in Fuzhou, Fujian province on Dec 9.

The event aims to further boost consumption, promote Fujian's tea, alcohol, cuisine, and goods, as well as help Fujian companies increase their sales by marketization.

Xiamen Air's "Wonderful" business travel companion gift online app was launched at the opening ceremony. The Fujian tea code was also launched at the ceremony.

In addition, the e-commerce platform Fortune Tea signed a series of agreements at the opening ceremony.

The event was divided into three sessions: a theme event, an exhibition and sales event, and a consumption promotion event. The exhibition and sales event is taking place from Dec 10 to 12, encompassing exhibition booths for regions, time-honored brands, the public brand named Wonderful, international brands, Fujian tea, alcohol, and medicine, as well as Fujian cuisine.

Parallel events like the Ninth Entrepreneurs Development Annual Conference, an expo for the pet and aquarium industry, as well as an expo for tea and lives, will be held to expand the influence of the consumption promotion event and to help boost consumption.

Xiamen Air stewardesses showcase the "Wonderful" business travel companion gifts at the opening ceremony. [Photo provided to chinadaily.com.cn]