The 2023 China International Fair For Trade In Service (CIFTIS) will be held from Sept 2 to 6 at the National Convention Center and Shougang Park. During this time, the paulownia flowers of Beijing E-Town will bloom in Hall 2 of Shougang Park.

A design rendering of the Cultural and Tourism Service thematic booths [Photo/beijingetown.com.cn]

The 2023 CIFTIS Cultural and Tourism Service thematic booths will reflect the distinctive cultural and tourism features of Beijing E-Town.

The 2023 CIFTIS Cultural and Tourism Service thematic booths feature a design centered around paulownia flower petals.

The exhibition is divided into six sections: Introduction, E-Town Scenery (Unit 1), E-Town Culture (Unit 2), E-Town Lifestyle (Unit 3), E-Town Technology (Unit 4), and Conclusion. 

Visitors can experience Beijing E-Town's vibrant cultural life, abundant regional cultural and tourism resources, and the unique charm of a city empowered by technology and culture through four sections.

Notably, outstanding original works from the area, such as the musical "Dreams and Truths of E-Town," the dynamic scrolls of Beijing E-Town, the Nanhaizi 5G+8K live show, and original E-Town MVs, will be presented, merging garden culture with folk culture to offer an audiovisual cultural feast.

A design rendering of the Cultural and Tourism Service thematic booths [Photo/beijingetown.com.cn]

To provide an immersive exhibition experience, Beijing E-Town has also scenarized the thematic booth's unique content, creating scenes such as the Four Seasons Theater of E-Town, the MINI Elk Garden, Birds' Migration, Exploring Ancient E-Town, the Unmanned Driving Avenue, and Rocket Block. 

A 230-degree panoramic immersive space with surround screens has been built. Utilizing such technology as audio-guided glasses, light field fusion, and virtual reality, they will create three-dimensional scenes and interactions.

While achieving content innovation, scene innovation, and technological innovation, the 2023 CIFTIS Cultural and Tourism Service thematic booths also emphasize enhancing audience engagement through interactive innovations. 

During the event, the booths will offer special photo spots, elk science lectures, a lucky paulownia flower game, NFT asset retention, E-Town Shuttle Journey - Knowledge Quiz, and other interactive experiences, displaying the achievements of Beijing E-Town's integration of science and culture.

Located at the center of Hall 2, the Cultural and Tourism Service thematic booths are situated at the intersection of main pathways, with entrances in the south, east and west.

General view of different exhibition halls [Photo/beijingetown.com.cn]