During the 2023 Beijing Consumption Season starting on Feb 28, companies are encouraged to carry out promotional activities around the key themes of events, such as the Lantern Festival, Qixi Festival, Mid-Autumn Festival, Double Ninth Festival, Winter Solstice, as well as important dates like May Day, Children's Day, and National Day. 

Companies that innovate and strengthen the promotion of the Beijing Consumption Season will receive financial support.

A shopping center in Beijing [Photo/beijingetown.com.cn]

For urban commercial complexes that invest no less than 1 million yuan ($144.969) in promotional activities during the season, the Beijing Municipal Bureau of Commerce will evaluate the investment amount, the overall sales growth rate, the increase in sales volume, and the application status. 

There are three evaluation categories: the first category can receive up to 500,000 yuan in financial support, the second category up to 300,000 yuan, and the third category up to 200,000 yuan.

Brick-and-mortar retailers can also receive financial support. Companies that achieve a year-on-year growth rate in retail sales of no less than 6 percent and an increase in sales volume of more than 1 million yuan during the season are eligible for incentives. 

The Beijing Municipal Bureau of Commerce will evaluate the investment amount, the growth rate in sales volume, and the application status. There are four evaluation categories: the first category can receive up to 2 million yuan in financial support, the second category up to 1 million yuan, the third category up to 500,000 yuan, and the fourth category up to 300,000 yuan.

In addition, companies outside Beijing that have operated as branch offices in Beijing for more than a year and have been operating as independent entities with annual retail sales of over 5 million yuan can also receive support. 

There are four evaluation categories: the first category can receive up to 500,000 yuan in financial support, the second category up to 400,000 yuan, the third category  up to 200,000 yuan, and the fourth category up to 40,000 yuan.

In the catering industry, companies that achieve a year-on-year growth rate in revenue of no less than 12 percent and an increase in revenue of more than 500,000 yuan during the season are eligible for financial support. The Beijing Municipal Bureau of Commerce will evaluate the investment amount, the growth rate in revenue, and the application status. There are four evaluation categories: the first category can receive up to 1 million yuan in financial support, the second category   up to 500,000 yuan, the third category   up to 300,000 yuan, and the fourth category up to 200,000 yuan.

Companies that apply for financial support should develop promotional plans for the Beijing Consumption Season and help to create a festive atmosphere in their businesses. 

They should register and report their participation in the event through the "Beijing Consumption Season" channel on the Beijing Municipal Bureau of Commerce website. Companies that are not included in the Beijing Consumption Season will not receive any kind of financial support.